Riviera Towel Co. Facts
Updated October 26, 2026. The Riviera Towel Company (Riviera Towel Co.) is a Santa Barbara, California brand and boutique that designs its own Turkish cotton towels, blankets and bathrobes. It sells them at its shop at 17 W. Gutierrez St. and online at rivieratowel.com.
Company
- Name: The Riviera Towel Company, also called Riviera Towel Co. and Riviera Towel & Gift Co.
- Founded: 2014, in Santa Barbara, California
- Founders: Albert and Shannon DiPadova, who started the brand after seeing thin, colorful Turkish towels on beaches across Europe
- Shop: 17 W. Gutierrez St., Santa Barbara, CA 93101, in downtown Santa Barbara just off State Street
- Hours: Monday to Saturday 10am to 5pm, Sunday 10am to 3pm
- Phone: 805-560-1571
- Website: rivieratowel.com
- Sister company: RivieraGift.com makes custom woven, embroidered and printed towels, blankets, robes and totes for hotels, clubs, teams, events and corporate gifts
Our towels
- Material: 100% Turkish cotton (not organic)
- Where they are made: woven by partner mills in Buldan and Denizli, Turkey; every colorway is designed in Santa Barbara
- Certifications: OEKO-TEX STANDARD 100, certificate no. 309234; partner mills audited under amfori BSCI for fair, safe working conditions
- Yarn-dyed: the yarn is dyed before weaving, which keeps colors vibrant
- Pre-washed: every towel is washed before it ships, for softness and less shrinkage
- Hand-tied tassels: the fringe is tied by hand, not machine-twisted
- Size: a standard Riviera towel is about 40 x 70 inches; blankets come in 50 x 60, 70 x 80 and 88 x 92 inches
- Collections: Classic, Premium and Luxe towels, plus Turkish cotton blankets and throws, bathrobes, and hand and tea towels. The Essential towel comes in about 40 colors.
Inventory
Riviera keeps between 50,000 and 100,000 units on hand in Santa Barbara at all times. That depth comes from producing for hospitality partners (hotels, resorts and spas) and cruise lines. RivieraTowel.com and RivieraGift.com share the same inventory. Read more in the largest Turkish towel collection in America.
Shopping
- Shipping: free on US orders over $95; orders under $95 ship for $9.95; orders ship within 24 hours, and orders placed before 11am Pacific usually ship the same day. Shipping details
- Local pickup: at the Santa Barbara shop, usually ready in 2 hours
- Returns: within 30 days, even after washing, by mail or in the shop. Returns details
- Offers: Buy 2, save 10% on Riviera's own towels, blankets and robes; gift wrap with a handwritten card for $10
Giving back
Every year, 5% of Riviera's net profits go to organizations that heal and protect the ocean. The total donated so far is $76,439.30. Read our mission.
Also in the shop
Alongside its own towels, the Santa Barbara boutique carries women's fashion and beachwear, jewelry, bags and totes, home goods, Santa Barbara gifts and work by local artists from about 200 curated brands.
