Our mission · 5% for the ocean
We give back to the sea that gives us everything
Every year 5% of our net profits go to organizations that heal and protect the ocean. $76,439.30 donated so far, and counting.
How it works
Every towel makes a ripple
You find your towel
Shop online or visit us at 17 W. Gutierrez St. in Santa Barbara.
We set aside 5%
Five percent of our net profits go into our ocean fund, every single year.
The ocean wins
We send it to marine organizations restoring reefs, protecting wildlife and keeping beaches clean.
Our ocean partners
The organizations we support
Every year we split our giving among these world-class marine organizations, from our own Santa Barbara Channel to reefs and whales around the world.
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Sea Turtle Conservancy
The world's oldest sea turtle research and conservation group, protecting turtles and the beaches they nest on.
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Coral Restoration Foundation
Growing and replanting coral to restore the reefs that a quarter of all marine species depend on.
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Santa Barbara Channelkeeper
Our hometown guardians of the Santa Barbara Channel and its watersheds, through science, advocacy and fieldwork.
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Surfrider Foundation
Everyday people protecting clean water, healthy coastlines and beaches that are open to all.
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Heal the Ocean
A Santa Barbara nonprofit tackling wastewater and ocean dumping, now a model for coastal towns nationwide.
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Whale and Dolphin Conservation
Working so every whale and dolphin is safe and free, which keeps our whole planet healthier.
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Oceana
The largest international advocacy group focused only on the ocean, winning policies that bring marine life back.
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4ocean
A Certified B Corp whose crews pull plastic out of the ocean. We carry their products in our shop.
Our giving, together
Every year, 5% of our net profits go to ocean partners like these. Thanks to you, that has added up to $76,439.30 so far.
Our story
Born by the beach in Santa Barbara
We started Riviera Towel to bring beautiful Turkish towels to our customers and to give something back to the ocean we love. It's our responsibility to be a company that helps protect and restore our seas, and we hope every towel becomes a little wave of advocacy.
- Founded by Albert & Shannon DiPadova
- 5% of net profits to the ocean, every year
- Local beach cleanups along our coast
Our story on film
Walk the harbor with us
Join Albert and Shannon on the Santa Barbara breakwater, where Riviera Towel began, and hear why 5% of our profits go to healing the ocean every year.
Shop with purpose
Towels that give back
Every Riviera towel adds to our ocean giving.
Essential Turkish Towel$ 29.98
42 colors
LOVE from Santa Barbara Beach Towels$ 48.98
6 colors
Diamond Turkish Towel$ 34.98
25 colors
Amalfi Coast Turkish Towelfrom $ 28.98
11 colors
Biarritz Turkish Towelfrom $ 28.98
26 colors
Santa Barbara Embroidered Towel$ 36.98
12 colors
Sardine Turkish Towel$ 46.98
4 colors
Capri Turkish Towel (White Base)$ 29.98
26 colors
Give back with your brand
Custom towels for your team or event
Our sister company RivieraGift.com makes custom Turkish towels, blankets, robes and totes for hotels, clubs, teams and events, with the same 5% for the ocean.
Good to know
Giving back, answered
How much does Riviera Towel give back?
We donate 5% of our net profits every year to marine organizations working to heal and protect the ocean. Together with our customers we've given $76,439.30 so far.
Which organizations do you support?
Sea Turtle Conservancy, Coral Restoration Foundation, Santa Barbara Channelkeeper, Surfrider Foundation, Heal the Ocean, Whale and Dolphin Conservation and Oceana. We also carry 4ocean products, which fund ocean plastic cleanup.
Does every purchase count?
Yes. Every towel, throw, robe and gift you buy, online or in our Santa Barbara shop, adds to the 5% we give each year.
Can I donate directly?
Absolutely. Each partner above has a Visit link, and most have a Donate link that goes straight to the organization.
Do you take part in beach cleanups?
Yes. We join local cleanups along the Santa Barbara coast. Follow us on Instagram @rivieratowel to hear about the next one.
