Salt air looks good on you.
From Santa Barbara, with love
Summer Somewhere.
Soft Turkish towels. Happy little gifts.
A sunny state of mind.
Made for beach days & every days
New season favorite · The Whistler
Stay for the sunset.
Woven Turkish cotton outside, plush fleece inside, spun from recycled bottles. Made for our hotel partners' seaside dinners, now ready for yours.
- Sand
- Denim
- Grey
- Buy 2, save 10%
Good things, great days
Your kind of Riviera.
Turkish towels, cozy throws and little joys from our shop on Gutierrez Street. For your beach bag, your home and your favorite people.
- Turkish towels
- Cozy throws
- Robes & wraps
- Little gifts
Poolside, sorted · The Kingston
Bold stripes. Resort vibes.
Soft double-gauze Turkish cotton in big, happy vertical stripes. Made for lounging by the pool or stretching out on the sand.
- Cerise · Black · Tangerine
- Azure · Green
- Double-gauze cotton
- 40 x 70 inches
Every towel gives back
Golden hours. Blue oceans.
Every towel gives a little back. 5% of our net profits go to groups that heal and protect the ocean we love.
- $76,439.30 donated
- 5% of net profits
- Ocean cleanups
- Every single year
Welcome to the American Riviera
Where the mountains meet the sea.
Santa Barbara is our home and our muse. Every towel, throw and find is picked in our little shop on Gutierrez Street, a few blocks from the beach.
- East Beach
- Butterfly Beach
- Stearns Wharf
- State Street
Good things, great days
What kind of day is it?
For your beach bag, your home and your favorite people.
Find your perfect towel
Colorful Search
A Shade for Every Escape
Tap your favorite colors and see every towel, throw and robe we have in stock in those shades.
Little joys
Made by us. Loved by you.
Designed in Santa Barbara and hand-loomed from Turkish cotton.
Portofino Tassel Towel$ 46.98
7 colors
Antibes Turkish Towel$ 36.98
22 colors
Neapolitan Rainbow Turkish Towel$ 44.98
Todos Santos Turkish Towel$ 38.98
9 colors
Biarritz Turkish Towelfrom $ 28.98
26 colors
Capri Turkish Towel (White Base)$ 29.98
26 colors
Essential Bathrobe$ 70
3 colors
Todos Santos Beach Blanket$ 78
5 colorsBetter together
Towels are better in pairs.
Our shoppers rarely stop at one. These are the pairings they buy together most.
Buy 2, save 10%Mix and match any two of our own Riviera towels, blankets or robes. Your 10% is applied automatically at checkout.
The Classic Pair
Capri Turkish Towel (White Base) + Essential Turkish Towel
$ 59.96 $ 53.97 for both
Our most-bought combination
The Riviera Pair
Amalfi Coast Turkish Towel + Biarritz Turkish Towel
$ 57.96 $ 52.17 for both
Amalfi + Biarritz, a summer favorite
The Santa Barbara Set
Santa Barbara Embroidered Towel + LOVE from Santa Barbara Beach Towels
$ 85.96 $ 77.37 for both
Two hometown favorites
Come say hi
Meet us on Gutierrez Street.
Our Santa Barbara shop is where it all comes together: stacks of Turkish towels in every color, cozy throws, local art and little gifts you won't find anywhere else.
- 17 W. Gutierrez St., downtown Santa Barbara
- Feel every towel, throw and robe in person
- Hometown gifts from local makers
- Questions? Call us at 805-560-1571
Gifts with personality
Your logo, the Riviera way.
Our sister company RivieraGift.com crafts custom Turkish towels, blankets, robes and totes for hotels, clubs, teams and events.
- Logos woven, embroidered or printed
- Towels, blankets, robes, totes & more
- ASI · SAGE · PPAI promotional partner
Riviera guides
Towel talk, and a little Santa Barbara.
Straight answers from our shop on Gutierrez Street: Turkish towels, Santa Barbara gifts and gift baskets, cozy blankets and beach style.
Guide
What is a Turkish towel? The complete guide
Read the guide →
Compare
The best beach towels for Santa Barbara
Read the guide →
Gifts
Santa Barbara gift baskets: how to build one
Read the guide →
Holiday
The coastal holiday gift guide
Read the guide →
Santa Barbara
Santa Barbara gifts: what to bring home
Read the guide →
Shop local
Unique gifts in downtown Santa Barbara
Read the guide →
Gifts
The Turkish towel gift guide
Read the guide →
Corporate
Corporate gifts in Santa Barbara
Read the guide →
Good to know
Questions we hear a lot.
What is a Turkish towel?
A Turkish towel (also called a peshtemal or hammam towel) is a flat-woven cotton towel that started in Turkish bathhouses. It is lighter, faster-drying and more compact than a terry towel, and doubles as a beach towel, bath towel, wrap, scarf or throw.
Are Turkish towels as absorbent as terry towels?
Yes. The long cotton fibers absorb water well, and the flat weave lets the towel dry much faster than terry. Turkish towels also get softer and more absorbent with every wash.
How do I wash a Turkish towel?
Machine wash cold with like colors, then tumble dry low or line dry. Skip fabric softener so the cotton stays absorbent. See our care guide.
Where is the Riviera Towel shop?
Our boutique is at 17 W. Gutierrez St. in downtown Santa Barbara, California. Call us at 805-560-1571.
Do you offer free shipping?
Yes, shipping is free on orders over $95.
How does Riviera Towel give back?
Every year, 5% of our net profits go to organizations that heal and protect the ocean. We have donated $76,439.30 so far. Read our mission.
Can I get Turkish towels with my logo?
Yes. Our sister company RivieraGift.com makes custom woven, embroidered and printed towels, blankets, robes and totes for businesses, hotels, teams and events.
Do you offer gift wrap?
Yes. Add gift wrap with a handwritten card on any product page for $10.
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