New season favorite · The Whistler
Stay for the sunset.
Woven Turkish cotton outside, plush fleece inside, spun from recycled bottles. Made for our hotel partners' seaside dinners, now ready for yours.
Sand · Denim · Grey · Buy 2, save 10%
Made for the Riviera life
Sun, sand & Santa Barbara
Hand-loomed Turkish towels, cozy throws and coastal finds from our little shop on Gutierrez Street.
Poolside, sorted
Lighter than terry. Brighter than ever.
Our Essential Turkish towel dries in a flash, packs flat and comes in more than twenty sunny shades.
Every towel gives back
Golden hours, blue oceans
5% of our net profits help heal and protect the ocean, every single year. $76,439.30 donated so far.
Inspired by the Rivieras of the world
From the Amalfi Coast to Santa Barbara
Every towel is named for a Riviera town: Amalfi, Portofino, Antibes, Biarritz and more.
Shop by feeling
What kind of day is it?
Manarola, Italian Riviera
Find your perfect towel
Colorful Search
The Riviera is famous for its colors. So are we.
Tap your favorite colors and see every towel, throw and robe we have in stock in those shades.
A little sunshine, every day
Our best sellers
The pieces our neighbors and visitors come back for, year after year.
Essential Turkish Towel$ 29.98
42 colors
LOVE from Santa Barbara Beach Towels$ 48.98
6 colors
Santa Barbara Embroidered Baseball Capfrom $ 38
Whistler Fleece Wrap Throw$ 68.98
3 colors
Nordic Beach Fuzzy Jacket$ 88
11 colors
Diamond Turkish Towel$ 34.98
25 colors
Amalfi Coast Turkish Towelfrom $ 28.98
11 colors
Santa Barbara Embroidered Towel$ 36.98
12 colors
Why Turkish cotton?
Lighter than terry. Dries in a flash.
Hand-loomed Turkish cotton is light, absorbent and packs flat, so it goes everywhere you do.
Shop Turkish towelsBuild a set
Towels are better in pairs
Our shoppers rarely stop at one. These are the pairings they buy together most.
Buy 2, save 10%Mix and match any two of our own Riviera towels, blankets or robes. Your 10% is applied automatically at checkout.
The Classic Pair
Capri Turkish Towel (White Base) + Essential Turkish Towel
$ 59.96 $ 53.97 for both
Our most-bought combination
The Riviera Pair
Amalfi Coast Turkish Towel + Biarritz Turkish Towel
$ 57.96 $ 52.17 for both
Amalfi + Biarritz, a summer favorite
The Santa Barbara Set
Santa Barbara Embroidered Towel + LOVE from Santa Barbara Beach Towels
$ 85.96 $ 77.37 for both
Two hometown favorites
Meet me at the Riviera
Come say hello on Gutierrez Street
Our Santa Barbara shop is where it all comes together: stacks of Turkish towels in every color, cozy throws, local art and little gifts you won't find anywhere else.
- 17 W. Gutierrez St., downtown Santa Barbara
- Feel every towel, throw and robe in person
- Hometown gifts from local makers
- Questions? Call us at 805-560-1571
Riviera originals
Named for the world's Rivieras.
Portofino, Amalfi, Antibes, Biarritz: each design is inspired by a seaside town we love.
Shop Riviera originalsRiviera originals
Made by us, loved by you
Designed in Santa Barbara and hand-loomed from Turkish cotton.
Portofino Tassel Towel$ 46.98
7 colors
Antibes Turkish Towel$ 36.98
22 colors
Neapolitan Rainbow Turkish Towel$ 44.98
Todos Santos Turkish Towel$ 38.98
9 colors
Biarritz Turkish Towelfrom $ 28.98
26 colors
Capri Turkish Towel (White Base)$ 29.98
26 colors
Essential Bathrobe$ 70
3 colors
Todos Santos Beach Blanket$ 78
5 colors
Take the long way home
Light enough to take anywhere.
From the Côte d'Azur to Santa Barbara, a Turkish towel folds into any bag.
Shop beach towels
Corporate & custom gifts
Your logo, the Riviera way
Our sister company RivieraGift.com crafts custom Turkish towels, blankets, robes and totes for hotels, clubs, teams and events.
- Logos woven, embroidered or printed
- Towels, blankets, robes, totes & more
- ASI · SAGE · PPAI promotional partner
Riviera guides
Everything Turkish towels, and a little Santa Barbara
Straight answers from our shop on Gutierrez Street: what Turkish towels are, how to care for them, and how to make the most of them.
Guide
What is a Turkish towel? The complete guide
Read the guide →
Compare
The best beach towels for Santa Barbara
Read the guide →
Care
How to wash Turkish towels (and keep them soft)
Read the guide →
Style
How to use a Turkish towel: 10 ways
Read the guide →
Santa Barbara
Santa Barbara gifts: what to bring home
Read the guide →
Home
The coastal jewelry guide
Read the guide →
Gifts
The Turkish towel gift guide
Read the guide →
Mission
Our 5% for the ocean
Read the guide →
Good to know
Questions we hear a lot
What is a Turkish towel?
A Turkish towel (also called a peshtemal or hammam towel) is a flat-woven cotton towel that started in Turkish bathhouses. It is lighter, faster-drying and more compact than a terry towel, and doubles as a beach towel, bath towel, wrap, scarf or throw.
Are Turkish towels as absorbent as terry towels?
Yes. The long cotton fibers absorb water well, and the flat weave lets the towel dry much faster than terry. Turkish towels also get softer and more absorbent with every wash.
How do I wash a Turkish towel?
Machine wash cold with like colors, then tumble dry low or line dry. Skip fabric softener so the cotton stays absorbent. See our care guide.
Where is the Riviera Towel shop?
Our boutique is at 17 W. Gutierrez St. in downtown Santa Barbara, California. Call us at 805-560-1571.
Do you offer free shipping?
Yes, shipping is free on orders over $95.
How does Riviera Towel give back?
Every year, 5% of our net profits go to organizations that heal and protect the ocean. We have donated $76,439.30 so far. Read our mission.
Can I get Turkish towels with my logo?
Yes. Our sister company RivieraGift.com makes custom woven, embroidered and printed towels, blankets, robes and totes for businesses, hotels, teams and events.
Do you offer gift wrap?
Yes. Add gift wrap with a handwritten card on any product page for $10.
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