The stylish versatility of our Turkish towels is really out of this world. Don't leave the Galaxy with out yours ;) The importance of the towel was introduced in The Hitchhiker's Guide to the Galaxy original radio series in 1978. The follow-up book explained the importance of towels in The Hitchhiker's Guide...

If you take care of your Riviera towel it will give you years of endless use –  just follow these simple washing instructions.   We recommend a gentle or normal cycle using cold or warm water and at least two washes before use to ensure maximum absorbency. Avoid fabric softeners—they...

The Riviera Towel Co. is thrilled to announce we're now proud (adopted) parents of Sirius a humpback whale. You too can adopt a whale on the WDC Webiste. Click Here To Learn More About How To Adopt A Whale There is an adoption package for everyone and each adoption helps fund our work...

The Riviera Towel Company is now offering precision embroidery for our designer Turkish Towels, Bath Robes and Beach Bags.  We provide wholesale pricing on orders over $500 and have amazingly fast turn around times of 2-5 days depending on where you are located.  We can also private label your towels with...

by Ken Hinman, President, Wild Oceans - https://wildoceans.org/the-value-of-science/ Science cannot teach us what we need most to know about nature, that is, how to value it. – Holmes Rolston There are three steps in the resolution of an environmental problem. First, of course, we must recognize that a problem exists. Then, we analyze...

On Monday, June 26, the Trump Administration opened a 30-day public comment period on the review of national marine sanctuaries and marine national monuments designated or expanded in the past decade. Our national marine sanctuaries provide incredible economic and social benefits to all Americans, particularly coastal communities and businesses. Now...

Best Things to Do in Santa Barbara    - The American Riviera Home to The Riviera Towel Company and dozens of historic and natural attractions.  Santa Barbara is a beautiful coastal town and a popular weekend destination in Southern California, known for its excellent beaches, restaurants and romantic Pacific Ocean...

The Rivera Towel Company is proud to announce the opening of their first designer showroom in North America. The store front is located on the famous De La Guerra Plaza a historic meeting place for civic rallies and centrally located in Santa Barbara's downtown shopping district on the 700 Block of Lower State Street.  Proceeds...

Dog beds take up a lot of living room real estate but often do not add much to your design aesthetic. We looked for hip cool dog bed covers but found most are dull and uninspired. In this easy DIY project our daughter shows you how to recycle your Turkish towels to...

An estimated 100 million sharks are killed every year with fins from up to 73 million used for shark fin soup, primarily to supply the market in Mainland China. A pair of shark fins can sell for as much as US$700 per kg in Asia. Some shark populations have declined...

Please help us support these world class Marine Organizations who are helping to heal and protect our Oceans.  Please take action to make the Oceans healthier for our children and theirs too by supporting these organizations.  Santa Barbara Channel Keeper Surfrider Foundation  National Marine Sanctuaries  Wild Oceans Whale and Dolphin Conservation  Sea Turtle Conservancy...

One of the things that attracted me to Turkish towels was their versatility.  The most obvious use of course is a towel for the beach or pool, but there are so many more.   They are truly a season-less item that can be used throughout your house and daily life...

The Riviera Towel Company was a proud sponsor of the The Channel Keeper Foundation's 1st annual Aquathon.   Thematically on point the Santa Barbara towels were used as prizes for this family-friendly, multi-sport, on-the-water event.   Featuring a Surfathon, Swimathon, Supathon and Mega-Aquathon the event brought the Santa Barbara community together to raise awareness and...

Every year thousands of tons of garbage winds up in the oceans, with 60% of that being composed of plastic material. Plastics especially last a very long time in the ocean, and are in such abundance that there are 46,000 individual pieces of plastic litter for every square mile of...

We are excited that Riviera Towel Company is a sponsor of Santa Barbara Channelkeeper's first annual Santa Barbara AQUATHON on Saturday, September 17th, 2016 at Leadbetter Beach!  There are several great events and participants will have a chance to win a towel from our Santa Barbara collection.  Event details: Santa...

To sustain life in the ocean while at the same time ensuring a healthy future for fishing at sea, we need to fish as part of the natural system, as one among many predators, argues a new white paper released today by the conservation group Wild Oceans. Resource Sharing: The...

Santa Barbara's Butterfly beach is a gem on the coast line, where you'll see porposies reguarly play in the waves as much as the locals. There's an old tree stump that doubles as a pirate ship for the kids. The backlit cliffs provide one gorgeous backdrop for our family and friends...

Sea Turtle Conservancy (STC) is looking for talented photographers for our ninth annual Sea Turtle Calendar Contest! The sea turtle calendar reminds people throughout the year that sea turtles need our help to survive, and it includes important sea turtle dates like World Sea Turtle Day, Earth Day and World Oceans...

Save the date! Join the Surf Rider Foundation for International ‪#‎CoastalCleanupDay‬ on September 17. Last year, volunteers around the world cleaned up over 18 million pounds of trash. Find your nearest ‪#‎Surfrider‬ chapter and get involved! https://www.surfrider.org/chapters ‪#‎protectandenjoy‬

Adopt a Sea Turtle Nest  You will receive a free one-year subscription to Florida Environmental Outreach Magazine.  Since 1987, the National Save the Sea Turtle Foundation has worked tirelessly to provide educational programming, promote public awareness of Florida’s marine ecosystems, and support sea turtle research both in United States and abroad....

Drop by the Channel Island Park Foundation's Flower Sale Date: September 17th, 2016 Time: 9am to 1pm  At least 10 varieties of plants, among others, ‘Lemonade berry’ (pictured),  ‘Coastal sagebrush’, ‘Bush sunflower’, ‘Santa Barbara Island buckwheat’, and ‘Santa Cruz Island ironwood’ will be on sale. The sale is supported by volunteers from...

It's hard to know what fish are okay to eat these days. But fear not, we have resources to help. Monterey Bay Aquarium's Seafood Watch guides provide at-a-glance info on which fish is relatively abundant (okay to eat) and which species are overfished (need to avoid). They also flag types...

Swimming with captive dolphins and having "close" encounters may seem like fun, but the harsh reality is kept well hidden. Dolphins and whales in captive settings suffer from their confinement, have high levels of stress, and often have dramatically shortened lives. http://us.whales.org/pledge-never-to-plunge WDC is raising awareness about the dark side of these programs....

Boyan Slat, a 21-year-old who gained worldwide recognition two years ago for his ambitious plan to rid the oceans of plastics, is one step closer to making his idea a reality. His foundation just raised the 1.5 million euros they needed to test their technology in real-life conditions, which will take...