The Largest Collection of Turkish Towels in America

Riviera Towel Co. in Santa Barbara keeps between 50,000 and 100,000 Turkish towels, blankets and robes on hand at all times, making it the deepest, most colorful Turkish towel collection in America. Here's why we stock so deep, and what it means when you shop with us.

Most shops carry a few Turkish towels in a few colors. We carry walls of them. Walk into our shop on Gutierrez Street and you'll see stripes stacked to the ceiling, in shades from sea glass to sunset. That depth isn't an accident. It comes from the other half of what we do.

01 / Why we stock so deep.

Alongside our shop, we make towels, blankets and robes for hotels, resorts, spas and cruise lines. Those partners order by the hundreds, and when they reorder, the new towels have to match the ones already in their rooms and on their pool decks.

They can't wait months for the next shipment from Turkey, so we don't make them. We keep deep stock of our core styles right here in Santa Barbara, ready to ship. Our sister company, RivieraGift.com, looks after those hospitality and custom orders, and the very same inventory fills our shop and every order on this site.

02 / 50,000 to 100,000 units, always.

At any moment we keep between 50,000 and 100,000 units on hand: beach towels, bath and hand towels, blankets, throws and robes. The number rises and falls with the seasons and with big hospitality orders, but it never runs thin. That's what lets us say yes, whether you need one towel or a few hundred.

03 / A wall of color.

Depth is one thing. Color is the fun part. Our Essential towel alone comes in about 40 colors, from Aegean Blue to Yolk. Then there are the patterns:

• Essential, our everyday classic in a rainbow of colors.
• Diamond, a textured diamond weave in brights and neutrals.
• Biarritz, bold cabana stripes made for a beach chair.
• Capri, crisp color on a white base.
• Amalfi Coast, two-tone stripes that look like a Riviera postcard.

Add our Turkish cotton blankets, robes and hand and tea towels, and the collection runs to dozens of styles and hundreds of color combinations. Looking for one exact shade? Try Colorful Search, which lets you shop the whole collection by color.

04 / What deep stock means for you.

• The color you love is probably in stock. Not "back in spring". Here, now.
• Matching is easy. A full bathroom set, a towel for everyone on the family beach day, or a whole wedding party in the same stripe.
• It ships fast. Orders leave our Santa Barbara shop within 24 hours, and orders placed before 11am Pacific usually ship the same day.
• Local? Pick it up. Choose pickup at checkout and your order is usually ready in about 2 hours.
• Big orders welcome. Twelve bridesmaids, a team, a hotel or an event with your logo: RivieraGift.com handles custom and bulk orders from the same stock.

05 / The same quality, one towel or one thousand.

The towels our hotel and cruise partners put in front of their guests are the same towels we sell to you. Every one is 100% Turkish cotton, woven in Buldan and Denizli, Turkey, by family-run mills audited under amfori BSCI. They're certified to OEKO-TEX STANDARD 100 (certificate no. 309234), yarn-dyed so the color lasts, pre-washed so they're soft from day one, and finished with hand-tied tassels. Here's how to spot a real Turkish towel, and how ours are made.

06 / Come see the wall.

Photos don't quite do it justice. Visit our shop at 17 W. Gutierrez St., just off State Street in downtown Santa Barbara, Monday to Saturday 10 to 5 and Sunday 10 to 3. Feel the difference between our Classic, Premium and Luxe weaves, hold a dozen colors up to the light, and leave with the one that feels like you. Can't make it in? Shop the Classic, Premium and Luxe collections online.

FAQ

Who has the largest collection of Turkish towels in America?

The Riviera Towel Company in Santa Barbara, California keeps between 50,000 and 100,000 Turkish towels, blankets and robes on hand at all times, in dozens of styles and hundreds of colors, at its shop at 17 W. Gutierrez St. and online at rivieratowel.com.

Why does Riviera Towel Co. keep so much inventory?

Riviera makes towels, blankets and robes for hotels, resorts, spas and cruise lines, which need large orders and matching reorders quickly. It keeps that stock in Santa Barbara, and the same inventory supplies its shop and online store.

How many colors do Riviera Turkish towels come in?

The Essential towel alone comes in about 40 colors, and across all styles the collection runs to hundreds of color combinations. Colorful Search on rivieratowel.com lets you shop by color.

Can I buy Riviera towels in bulk or for a hotel?

Yes. Small group orders such as a wedding party can be placed on rivieratowel.com, and custom, logo and hospitality orders are handled by Riviera's sister company, RivieraGift.com.

How fast do Riviera towels ship?

Orders ship from Santa Barbara within 24 hours, and orders placed before 11am Pacific usually ship the same day. Local pickup orders are usually ready in about 2 hours.

Come say hello at 17 W. Gutierrez St. in Santa Barbara or call 805-560-1571. We offer free shipping on orders over $95, and 5% of our net profits go to organizations that heal and protect the ocean we all love, with $76,439.30 donated so far.