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JACQUARD - How an old textile technique is being used by new premium brands

JACQUARD - How an old textile technique is being used by new premium brands

Jacquard is a centuries old weaving technique that is breathing new life into an old promotions industry. 

A jacquard weave is created in the looming set up, which is programmed to raise each warp thread independently of the vertical threads. The brand's logo design actually becomes part of the fabric and the weave, instead of being printed or dyed onto the fabric. The loom attachment allows a much more versatile weaving process and a higher level of control. The term “Jacquard” itself is after the inventor of the loom attachment that creates this added control, Joseph Marie Jacquard.

Today Jacquard is being re-discovered by brands that are seeking an authentic connection to the product. Nothing comes close to the cool factor of having your image or logo woven directly into the material.

 

PWC jacquard weaving video

This jacquard weave process is more time consuming and labor intensive than a basic weave. However, jacquard fabric is more stable and stretchy than fabrics created through the basic weave technique. Jacquard weaves can also be combinded with various colors and types of threads. This provides beautiful and soft gradations of color tones and bold outlined patterns that are very complex, such as landscapes, portraits, and unique branding logo designs.

 

The Riviera Towel Company was commissioned to design a unique Turkish Towel for our friends at the American Heart Assoc. Using an interconnected heart shapes our director of design produced a classic and stylish pattern to honor the countless good works of the AHA. 

The versatile medium weight fabric is constructed from 100% Premium Turkish Cotton in a special double layer process that uses the interlocking design to fuse together two layers of fabric.

Pre-washed for unimaginable softness the fabric easily folds around you as a scarf or wrap. Weighing in at 300g it is light enough to pack up in your bag and heavy enough for every day use as towel or picnic blanket. 

A portion of the proceeds from the sale of our Infinite Heart Towel are donated to the American Heart Assoc.   Wrap yourself up in infinite hearts and help out the AHA.

We are introducing our new line of Jacquard styles that promote everyone's favorite destinations starting with Santa Barbara. 
  
I love Santa Barbara CA heart towel
Our in house lead designer has worked with textiles for decades and loves to weave layers of soft cotton into unique designs like our State of California map floating in a sea of possibilities. 
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