CUSTOM JACQUARD - How an old textile technique is being used by new premium brands
Jacquard is a centuries old weaving technique that is breathing new life into an old promotions industry.
A jacquard weave is created in the looming set up, which is programmed to raise each warp thread independently of the vertical threads. The brand's logo design actually becomes part of the fabric and the weave, instead of being printed or dyed onto the fabric. The loom attachment allows a much more versatile weaving process and a higher level of control. The term “Jacquard” itself is after the inventor of the loom attachment that creates this added control, Joseph Marie Jacquard.Today Jacquard is being re-discovered by brands that are seeking an authentic connection to the product. Nothing comes close to the cool factor of having your image or logo woven directly into the material.
Using our new high speed looms we can produce short runs of 50 unit per design. Because the logo is literally be woven into the very fabric of the towel, the "imprint" can be as large as the entire towel itself.
This jacquard weave process is more time consuming and labor intensive than a basic weave. However, jacquard fabric is more stable and stretchy than fabrics created through the basic weave technique. Jacquard weaves can also be combinded with various colors and types of threads. This provides beautiful and soft gradations of color tones and bold outlined patterns that are very complex, such as landscapes, portraits, and unique branding logo designs.
The Riviera Towel Company was commissioned to design a unique Turkish Towel for our friends at the American Heart Assoc. Using an interconnected heart shapes our director of design produced a classic and stylish pattern to honor the countless good works of the AHA.