JACQUARD - How an old textile technique is being used by new premium brands
Jacquard is a centuries old weaving technique that is breathing new life into an old promotions industry.
A jacquard weave is created in the looming set up, which is programmed to raise each warp thread independently of the vertical threads. The brand's logo design actually becomes part of the fabric and the weave, instead of being printed or dyed onto the fabric. The loom attachment allows a much more versatile weaving process and a higher level of control. The term “Jacquard” itself is after the inventor of the loom attachment that creates this added control, Joseph Marie Jacquard.
Today Jacquard is being re-discovered by brands that are seeking an authentic connection to the product. Nothing comes close to the cool factor of having your image or logo woven directly into the material.
This jacquard weave process is more time consuming and labor intensive than a basic weave. However, jacquard fabric is more stable and stretchy than fabrics created through the basic weave technique. Jacquard weaves can also be combinded with various colors and types of threads. This provides beautiful and soft gradations of color tones and bold outlined patterns that are very complex, such as landscapes, portraits, and unique branding logo designs.