Visit Us in Santa Barbara

Whether you are a Santa Barbara local or here on holiday, we welcome your visit to the Riviera Towel Company showroom store, located downtown in Santa Barbara's historic De La Guerra Plaza. Here you will find beautiful towels and beach essentials that reflect the lifestyle in the American Riviera. A perfect place to buy something special for yourself or for a gift. 

Created by artisans, our products are made using traditional methods to create unique and enduring textiles. Not just beach towels, our designs are not only beautiful, but versatile and can be used during any season, inside or outside, by a bonfire or on a chaise at the pool, as a scarf, tablecloth, or sarong - they can truly be used every day.  In addition to our beautiful towels we also have soft robes, stylish blankets and a curated selection of handbags, jewelry and accessories. 

The American Riviera is our home and muse, but we also draw inspiration from the Rivieras around the world. The colors we select come from the little details, such as Santa Barbara's bougainvillea, the blue of the Mediterranean sea in the South of France and the fragrant lemons of the Amalfi Coast - They are in fact woven reflections of the Rivieras for your home.

We also donate a portion of every sale to help fund marine organizations to heal and protect our ocean. Do Good / Feel Good is our motto! 

Riviera Towel Company, 727 De La Guerra Plaza, Santa Barbara, CA 93101.  Telephone - (805) 560-1571.  Shop hours are Monday-Friday, 12-5pm.