Proceeds from the Sale of the Diamond Towel go to support The Oceana Foundation
Oceana was established in 2001 by a group of leading foundations — The Pew Charitable Trusts, Oak Foundation, Marisla Foundation (formerly Homeland Foundation), and the Rockefeller Brothers Fund.
In 1999, these foundations commissioned a study and discovered that less than 0.5 percent of all resources spent by environmental nonprofit groups in the United States went to ocean advocacy — an appalling statistic. No organization was working exclusively to protect and restore the oceans on a global scale.
To fill the gap, our founders created Oceana: an international organization focused solely on oceans, dedicated to achieving measurable change by conducting specific, science-based campaigns with fixed deadlines and articulated goals.
The Ocean Law Project — also initiated by The Pew Charitable Trusts — was absorbed into Oceana in 2001 as Oceana’s legal arm. In 2002, Oceana merged with American Oceans Campaign, founded by actor and environmentalist Ted Danson, to more effectively address our common mission of protecting and restoring the world’s oceans. Since its founding, Oceana has won more than 100 victories and protected more than one million square miles of ocean. Find out more about how Oceana is helping to save the oceans victory by victory.